Product Code

Caregiving in the US – Needs, Issues and Insights. Includes All Modules, Research Report, Data Digest and Banner Books and RTCG101 (see below)

Research Specifications

MODULES:
1. Reaching the Caregiver
2. Incontinence
3. Bathing and Skin Care
4. Nutrition
5. Wound Care and Prevention
6. Profile (Demographics)

INCLUDES: (Fee waived)

MS12 -  One Year Subscription to Monthly Survey Results

             and

Also Includes RTCG101 – See Below

$18,500

One Year Subscription to Monthly Survey Results

*Reaching the Caregiver 101 – An Onsite* Workshop for Manufacturers

Includes: 

1. Mapping the Caregiver Market and Space – The necessary Demographics and Relevant Caregiver Data based on secondary research and our proprietary research to help you understand the strategic landscape.
2. Connecting your business to the “Space” - Key Influencers; Organizations; Conferences, What’s going on in the Legislature, Trends and Demographics etc.
3. NextLevel® “Ideastorming” Session – you get to “pick our brains”.

And

4. IF PURCHASED IN CONJUNCTION WITH Caregiving in the US – Needs, Issues and Insights

We present the findings & data and explore its strategic relevance to your business in an interactive “download” workshop environment.

* CLIENT PAYS TRAVEL EXPENSES

Customized/Proprietary Investigations

• Focus Groups

• Mail/Internet Studies

• One on One Key Informant Interview

• CATI Studies

• At Home Product Studies

• Diary/Personal Use Studies

• Day in the Life Studies

• Advertising/Communications Testing

• Innovation/Ideation

• Unmet Needs Exploration

• Ethnographic Research